Portfolio-in-Sight

Customer portfolio analysis is one of the key steps in each customer value management process. Metrics received with Portfolio-in-Sight form the foundation for the most informative dashboards required for portfolio segments management, customer actions stimulation, and profitable groups retention.

Various levels of this solution implementation allow setting up the managerial reporting system that reflects the current customer base status. Portfolio-in-Sight plays a crucial role in key problem identification. It also helps to implement an automated communication process within a campaign management program in order to increase effective interactions with customers while ensuring minimal company resources are used.

EasyGrow

Our gamification platform for business growth will help you engage your customers, encourage employees and make the learning process really exciting. We will enrich the experience of your customers or employees with fun, challenges, breathtaking competitions and motivating rewards.

We’ve got 3 gamification solutions for different purposes.

EasyGrow Loyalty

Loyalty programs for business and consumers with gamified elements

EasyGrow Sales

Programs for sales managers that stimulate sales growth

EasyGrow Learning

Content management and learning programs for employees or consumers.

Each solution can be implemented in web or mobile applications.
Choose your EasyGrow and discover how gamification can increase your business efficiency.

MultiScan

MultiScan analyzes customer portfolios through microsegments among all populations to evaluate their profitability and market potential for new customer acquisition. Segments are described in terms of their value and behavioral triggers.

Years of reserach helped Digitum to create an elaborate structure of customer microsegments based on their behavioral models, values, and preferences. This is a structure which Multiscan solution operates with. Segments are profiled based on lifestyle features, behavioral patterns, and reactions to marketing communication.

Based on a predictors system, the customer base is matched against MultiScan’s microsegments structure. Such customer base data enriches segment profiling, market volume and calculates how attractive an offer might be. This concludes with recommendations on segment value management.

AdBot

AdBot is a complex solution of automated marketing communication with target segments. It includes communication strategy development, key messages adaptation for product promotion and identificaition of the best and most efficient channels for maximum reach of customers and prospects. One or more initial messages for the general target audience are transformed into multiple customized messages and unique combinations of digital channels for each targeted microsegment or even customer, achieving a higher response rate.

The solution involves multiple structures of all customer segments’ understanding. Segments that differ with their values, attitudes, lifestyle, and behavior are communicated in different ways since they choose the same product in their unique way.

Customer base data enrichment with such segment predictors allows building more efficient communication for product promotion.

DigitalPrint

DigitalPrint evaluates corporate websites and other digital channels’ potential to provide comprehensive product information to customers and prospects. It introduces a two-fold approach to find out if initial communication and sales goals are being achieved with digital communication. User experience is analyzed from the customer’s perspective through direct measurement of user attitudes and actions. Along with it the current website structure and channel features are compared against industry benchmarks and international best practices.

Evaluation aims to identify key problems in the company’s digital tools application. DigitalPrint provides recommendations on improvement in order to correct them and introduce best practices based on the universal Content Management System components.