BackNeuroscan
A neuromarketing technology that enhances UI/UX recall studies
by seeing the product through the customer's eyes and understanding their attitude without words
NeuroScan is a cutting-edge method that uses a specialized helmet to track and analyze users' thoughts and reactions during product interaction.
Key features
Brain scanning
Analyze cognitive activity and emotional engagement through 6 key metrics that reflect neurological brain activity while interacting with the tested materials.
Eye-tracking analysis
Detect eye movements and fixations to understand what captures attention and what may cause difficulties with 4 crucial metrics.
Result
In-depth user insights: Gain a deeper understanding of user interactions and preferences. Enhanced product design: Identify and address usability issues to improve overall user experience. Actionable feedback: Use data-driven insights to make informed design decisions and enhance product effectiveness
Our Neuroscan testing ensures you receive valuable feedback on how users engage with your product, helping you refine and optimize the user experience.