Large volumes of data contain multiple patterns that are not obvious to the naked eye and cannot be dealt with using traditional analytical tools.
At Digitum, we reveal, systemize and directly deal with these patterns to increase customer value at each customer lifecycle stage.
Deep diving into analyzed data is implemented as vertical scaling. Vertical scaling includes analysis from “general to specific and back” with multiple aggregation levels built between overall portfolio analysis and each customer understanding.
They involve different customer target groups, up to a multitude of customer database microsegments. Such focus effectively adjusts targeting and campaign management to each subgroup’s features and needs.
Digitum solutions are deployed for various data formats providing complete security and confidentiality as they do not require any personal customer information in the analytical process.