Get a 360° view

on your customers and
one-to-one engagement
with them

Digitum is an advanced analytical think tank that fills insight gaps between you and your customers

Our 5 pillars of expertise
  • Customer Base X-Ray

    Building a 360° customer view, a profile enriched with data from research & business operations

    We combine data from your internal sources with consumer research to have 360° visibility of who your customers and their behavior.

    Details
  • Data Modeling Factory

    Carving insights using both descriptive and predictive data mining, deep-dive analytics, and reporting

    By mixing advanced analytics with traditional reporting we explain what happened and why, where are the new pockets of growth, how to improve customer experience and the way business interacts with its customers

    Details
  • Customer Engagement
    Strategies

    Segmenting the customer base, creating insight-based and lifecycle specific engagement recommendations and guidelines

    By segmenting and profiling your customers we create the system of why’s, how’s and what’s for long-lasting relationships with them during the course of acquisition, development, service and retention

    Details
  • Digital Channels
    Targeting

    Building personal communication specific to the channel and consistent across all digital touchpoints

    By breaking down the context and expected outcome, we create a template for personalizing, testing and scaling the look & feel of digital contact with your customers

    Details
  • IT-solutions for marketing & business processes

    Put your IT engagement with customers on track and make their journey exciting!

    With sophisticated algorithms, entertaining interfaces and useful apps for data processing, analysis, reporting and consumer engagement, we bring ease and fun into the day-to-day routines both for your business and customers. Free up your time and redirect your efforts into making decisions!

    Details

Customer Base X-Ray

Building a 360° customer view, a profile enriched with data from research & business operations

We combine data from your internal sources with consumer research to have 360° visibility of who your customers and their behavior.

Details

Data Modeling Factory

Carving insights using both descriptive and predictive data mining, deep-dive analytics, and reporting

By mixing advanced analytics with traditional reporting we explain what happened and why, where are the new pockets of growth, how to improve customer experience and the way business interacts with its customers

Details

Customer Engagement
Strategies

Segmenting the customer base, creating insight-based and lifecycle specific engagement recommendations and guidelines

By segmenting and profiling your customers we create the system of why’s, how’s and what’s for long-lasting relationships with them during the course of acquisition, development, service and retention

Details

Digital Channels
Targeting

Building personal communication specific to the channel and consistent across all digital touchpoints

By breaking down the context and expected outcome, we create a template for personalizing, testing and scaling the look & feel of digital contact with your customers

Details

IT-solutions for marketing & business processes

Put your IT engagement with customers on track and make their journey exciting!

With sophisticated algorithms, entertaining interfaces and useful apps for data processing, analysis, reporting and consumer engagement, we bring ease and fun into the day-to-day routines both for your business and customers. Free up your time and redirect your efforts into making decisions!

Details

We can help
grow revenue

By discovering gaps between what businesses promise and customers perceive through customer behavior analysis, we help to identify hidden pockets of revenue growth.


We look into sources of growth whether they are untapped market territories, or customer segments, or customer journey bottlenecks. You decide how broad you want us to go.

We can help cut
customer engagement costs

Targeting the right customers through the right channels with the right offers means cost optimization, along with better and quicker results. Advanced analysis helps to specify the next best offer and the next best channel for your customers.


Adding IT-solutions into your customer engagement routine helps making customer journeys smoother and your costs lower than before

Each Digitum product tackles particular business objectives related to each customer lifecycle stage

Portfolio-in-Sight

Customer portfolio analysis is one of the key steps in each customer value management process. Metrics received with Portfolio-in-Sight form the foundation for the most informative dashboards required for portfolio segments management, customer actions stimulation, and profitable groups retention.


Various levels of this solution implementation allow setting up the managerial reporting system that reflects the current customer base status. Portfolio-in-Sight plays a crucial role in key problem identification. It also helps to implement an automated communication process within a campaign management program in order to increase effective interactions with customers while ensuring minimal company resources are used.

Run4Fun

Engage each customer into a lifetime journey with the brand, while enriching his or her experience with fun, challenges or even exciting competition through loyalty programs and support is the bottom line of Run4Fun product range.


Run4Fun deploys the most prominent gamification principles into customer routine interaction with the brand. Each program development takes into consideration an initial brand promise, business KPIs and blends them with customer psychology to stimulate better performance while providing an interactive experience.


This product is comprised of different formats of IT-platforms and their functional and communicative support.

EasySales

EasySales is web / mobile application range for overcoming key barriers to efficient sales and improving sales management process overall. In real time mode, in the process of interaction with a customer, this application profiles his or her segment, defines the best product offer and helps to choose and optimize the customized product. Its key objective is to increase revenue and profitability in the unified sales process, which involves decision makers, sales representatives and customers.


A special module of the application introduces gamification into the sales process routine. It supplements business goals of sales managers with individual and team game goals. Gamification facilitates team motivation and introduces additional emotional stimuli to increase sales efficiency.

MultiScan

MultiScan analyzes customer portfolios through microsegments among all populations to evaluate their profitability and market potential for new customer acquisition. Segments are described in terms of their value and behavioral triggers.


Years of reserach helped Digitum to create an elaborate structure of customer microsegments based on their behavioral models, values, and preferences. This is a structure which Multiscan solution operates with. Segments are profiled based on lifestyle features, behavioral patterns, and reactions to marketing communication.


Based on a predictors system, the customer base is matched against MultiScan’s microsegments structure. Such customer base data enriches segment profiling, market volume and calculates how attractive an offer might be. This concludes with recommendations on segment value management.

AdBot

AdBot is a complex solution of automated marketing communication with target segments. It includes communication strategy development, key messages adaptation for product promotion and identificaition of the best and most efficient channels for maximum reach of customers and prospects. One or more initial messages for the general target audience are transformed into multiple customized messages and unique combinations of digital channels for each targeted microsegment or even customer, achieving a higher response rate.


The solution involves multiple structures of all customer segments’ understanding. Segments that differ with their values, attitudes, lifestyle, and behavior are communicated in different ways since they choose the same product in their unique way.


Customer base data enrichment with such segment predictors allows building more efficient communication for product promotion.

DigitalPrint

DigitalPrint evaluates corporate websites and other digital channels’ potential to provide comprehensive product information to customers and prospects. It introduces a two-fold approach to find out if initial communication and sales goals are being achieved with digital communication. User experience is analyzed from the customer’s perspective through direct measurement of user attitudes and actions. Along with it the current website structure and channel features are compared against industry benchmarks and international best practices.


Evaluation aims to identify key problems in the company’s digital tools application. DigitalPrint provides recommendations on improvement in order to correct them and introduce best practices based on the universal Content Management System components.

Based on your needs we can offer one of the three solutions

Digitum in-a-box

You choose from the combination of our ready-made products, and we deliver, set up and support it for you

Digitum made-to-measure

You brief us on the business problem; We scope and design the project and its deliverables creating it flexibly out of our 5 pillars of expertise

Digitum boutique

We build and incorporate our full spectrum insight mining machine for your business, and you decide if you want to insource or outsource support and development to us