We supply insights on customer needs, value proposition perception and value chain improvement to enrich or calibrate your engagement with customers.
We do a vertical deep dive into lifecycle stages of acquisition, onboarding, usage and retention as well as a broad horizontal scan across the whole engagement strategy of your business.
Depending on your business capabilities and commercial strategy we provide a strategic or macro-segmentation approach to identify up to 10 large segments of customers.
Alternatively we go into a micro-segmentation approach to identify 10-30 segments or if the level of customer engagement automation allows, we profiling of 30+ segments.
On top of the segmentation, we measure gaps in perception of the current value proposition at different customer life-stages within each segment to help create new offers or fine tune the existing ones. We help you personalize the tone-of voice of your communication in addressing particular segments across your engagement channel footprint.
By applying self-learning algorithms and A/B testing, we help select the best offers you can scale to maximize your revenue and margins while protecting your high value customers.